I’m Wayde Gniel, founder of Be Yourself Branding, as well as a small business owner and marketer with 25 years of experience in startups, retail, and services.

I know how hard it is to make your business stand out while staying true to who you are. That’s why I created a simple method to uncover your unique value - your authentic brand.

With trust, empathy, and insight, I connect with fellow business owners who crave community and achievement but feel lost in generic marketing noise.

At Be Yourself Branding, we believe the best brand is you and want to show business owners all over the world you can succeed by being exactly who you are.

I’d love to work with you to unearth your brand and arm you with a Brand Communication Kit that will allow you to confidently promote it, including:

• Brand Values
• Brand Promise/Mission
• Brand Vision
• Brand Pitch
• Brand Slogan
• Social Media Strategy
• And more…

If this sounds like something you’re interested in, please get in touch.

If you’re worried about cost, I love what I do and can work to YOUR budget - unlike the big marketing firms that can charge $1000s. Another problem with big marketing firms is they're very good at HOW to tell the market, but often miss the mark with WHAT to tell them. 

This is what Be Yourself Branding is all about.

Wayde was born in Victoria, Australia, and moved north to Queensland with his family as a teenager. After completing high school, he headed off to Brisbane to study Chemical Engineering at the University of Queensland.

A few years later, he applied for work experience at a small start-up company specialising in epoxy flooring technology and was instantly excited by the challenge of helping a young business find its feet.

Over the last 25 years, his natural affinity with meaning and value has helped him remain motivated by the challenges of small business and has been a driving force behind helping the company's he's worked with thrive in industries dominated by large, multi-national manufacturers.

These days, nothing gives Wayde more enjoyment than using his insight and experience to help other small business owners identify a brand that truly reflects their values, talents and purpose.

Having come from Victoria, Wayde is still a big AFL fan and secretly dreams of his daughter pulling on the black and white stripes one day.